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A basic guide to vinyl printing

Vinyl printing has become increasingly popular within the advertising and business world. The reason for this is because vinyl is available in a variety of formats and finishes, and there are options to suit all needs and budgets.

Vinyl is used in shop windows to advertise upcoming sales, discounts, new goods and to help draw in new customers to the shop. It can also be used to form part of a wall display, as it's bright and most certainly catches the eye.

The art of vinyl printing

Vinyl printing is now becoming an integral part of the advertising business. This is because it can produce bold displays in a variety of sizes and shapes. It is hugely adaptable, which is one of the reasons why it is used by businesses on the high street and those wishing to advertise their goods and services far and wide.

Vinyl is such an adaptable and malleable material that it can be used virtually everywhere. Once you have printed an image, wording, or any graphics on to vinyl, it can be used again and again in a variety of settings. It can be used on shop fronts, as car wraps and as wall hangings. The great news is that there is a print option and ink solution to suit your choice of vinyl, and where you plan to use it, such as indoors or outdoors.

Below we provide a basic guide to the world of vinyl printing.

Types of ink

There are several print options when choosing to print onto vinyl. You really do have a wide choice of inks at your disposal. These include latex, aqueous, and eco-solvent inks. All of these are used in large scale vinyl printing presses and specialist printers. They all have their unique uses, and offer a different finish to the end product. So, you have many options available to you.

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Types of vinyl

There are many different types of vinyl that ink can be printed upon. Your choice of vinyl very much depends upon where you want to place the vinyl, inside or outdoors, and its purpose, such as a window display or a vehicle wrap. Printable vinyl comes under the three main groups of calendered, cast and speciality. Below we provide a brief description of each type.

The advantages of vinyl printing

There are so many advantages to printing with vinyl, and this is why many businesses are now embracing this new medium. One important factor is that this new printing technology ensures that vinyl printing will last. It's waterproof, durable and scratch resistant. Vinyl prints are also a great investment as they can be used all year round, in the heat of summer and the harsh, could winter. Vinyl printed wraps, signs and banners are also hugely cost effective, with a range of sizes and ink options that are available for a range of budgets. The digital print quality today is outstanding. The look is professional, packed with colour and incorporates high quality and high res images.

The importance of print quality

Print quality is important and obviously you want the best possible quality for your choice of vinyl product. The brightness of your vinyl, ink absorption and print resolution all have an impact upon print quality. If you are wanting to use your vinyl outdoors, then a cast vinyl is always your best option.

IPW1 can help you and your business with all your vinyl printing needs. To learn more about our range of services, and how we can help you, then please do get in touch with our London store today.

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