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Graphic design roundup 2017

Graphic Design Trends of 2017 Review

 

The world of graphic design is continually evolving. Trends come and go and 2017 has been no exception. With a raft of new graphic design trends changing the face of graphic design over the past year, we thought we'd celebrate some of the best ones in our graphic design roundup of 2017. Whether you're a fan of the trends below or not, there's no denying they have been widespread over the past year.

Loud colours

In years gone by, graphic design has been all about washed out or muted colours. 2017 saw everything change. Over the past year more and more posters, websites and more have been embracing bright colours. Brands which previously shied away from bold colours were all of a sudden launching campaigns full of bright reds, oranges and greens. Whether or not 'the brighter the better' trend will continue into 2018 remains to be seen but there's no mistaking the fact that brands have gone big on colour this year.

 

loud colours

Authentic Photography

2017 saw the much-needed move away from stock photography. There is now a greater demand for content than ever, and as a result, quality images are required. The sheer amount of photos required means creators have generally been tempted to make them as generic as they can. That leads to overuse and as a result, the authenticity is destroyed. 2017 saw designers and content creators realise that in order for readers to buy into the content, it has to be seen as authentic. As a result, we've seen a huge increase in the number of images created in-house.

Hand-drawn Graphics

The need for authentic photography has spilled over into other areas during the past year. Brands have been looking for ways to increase their authenticity not just in their photography, but in their icons and graphics too. Hand-drawn icons and graphics have seen brands being able to establish themselves and separate their brand from the competition. 2017 saw a push back on some of the more clinical designs we've seen in recent years and the introduction of a little more fun. Hand-drawn designs helped brands to introduce fun without coming across as inexperienced or unprofessional.

 

graphic design

 

Duotones

Last but by no means least, 2017 was the year of duotones. Although you may not be familiar with the term, we can guarantee you will have seen duotones in use over the past year. They work by combining two usually extremely bright or contrasting colours on a single image. Spotify were among the first companies to introduce duotones and now it can be seen across pretty much everything they do. Not only has their approach to duotones seen them stand out against other music streaming competitors, but the strong brand image it has created has made Spotify easily identifiable throughout the entire music industry. Once again, duotones is a bold graphic design technique, which was aided in its popularity by the general shift away from a toned back design.

So there you have it, 2017 was the year of loud colours, duotones, authentic imagery and it saw the introduction of a little playfulness into design. With 2018 on the horizon, it will be interesting to see how the ideas from 2017 are built upon next year.

duotone

 

 

How to Make an Effective Roller Banner

What Makes a Roller Banner Visually Effective

 

Roller banners are perfect for adding extra impact to your brand communications when you really need to stand out. Being both lightweight and easily portable, roller banners are often used at exhibitions, shows, or in point of sale displays. When not in use, the design is protected - rolled up inside a protective casing. To assemble, the banner is simply pulled up and out of the casing and attached to the top of the supplied stand.

Available in a wide range of sizes and finishes, roller banners are so popular as there really is an option for every budget. However, to really get the most out of your banner as an effective sales tool, there are a few key points to bear in mind:

 

 

1. Great design

 

Think carefully about what message you're actually trying to convey on your banner. Do you have a special promotion running? Or perhaps you want to highlight your USP. The trick is to keep your messaging simple - too much information will mean the banner ends up looking cluttered and busy. If it's difficult to read, chances are your audience won't bother.

Make sure your logo is at the top of the banner, to be easily visible across a crowded space. Your main message should be at eye level for immediate impact but don't forget to include basics like contact information and a call to action too.

 

 

 

 

2. Stand out from the crowd

 

Simple roller banners are great for quick impact, but to really set yourself apart, consider going one step further to make your display stand out from your competitor's. There are a range of innovative products available to upgrade your roller banner, like simple joining bars which link a number of banners together for an impactful seamless display.

The added strength allows for an LCD screen mounting too - perfect if you have engaging animated content to display. The more eye catching your banner display is, the more likely it is to be successful at attracting potential customers.

Systems such as these give the impact of a much larger modular display, whilst still retaining the flexibility of a banner stand.

stand out design

 

 

3. Attention to detail



It goes without saying that all your branded communications materials should be consistent. Make sure your roller banner is printed in your brand colours and the design and style are consistent with other materials you might be using. If you include images, these will need to be supplied at high enough resolution for large format printing - typically at least 300dpi, set up in CMYK format. The typeface should also be clear and easy to read from a distance, and set up at a suitable size. This will ensure a crisp sharp finish and create a professional first impression.

Along with the banner design itself, giving careful thought on where it is positioned will create the maximum impact from your display. Ensure it doesn't obstruct free movement around your stand, and that no other element like countertops or POS will cover the messaging.

Instant Print W1 supply a wide range of roller banners and can advise on the best solution for your project. Get in touch today to find out more.

 

 

detailed design

 

 

An Insight into Augmented Reality Window Displays

What is Augmented Reality

Augmented Reality, AR, is a technology which combines virtual images and elements with reality to create an altered reality. But what exactly is an Augmented Reality window display?

Augmented Reality

AR Window Displays

As a window display, AR can help provide interactivity and improved connection between window shoppers and your product. One example of this, which we will go on to talk about later, is John Lewis’s interactive window display which showcased its range of Smart TVs by using their displays to transport customers on the street into virtual scenes.

AR window displays

Why are AR window displays more engaging and attractive for users?

AR window displays are eye-catching and grab the attention of prospective customers quickly because of moving and interactive elements. Often they will automatically become involved in the display, forming part of the reality that the display augments. Once you have the attention of passers-by, the AR displays offer an interactive and personalised experience that can deeply connect with shoppers. Personalisation has been a retail trend for some time now, and AR is really taking it to the next level.

 

How can AR Window Displays link to mobile devices

If you wanted to showcase particular products through the use of an AR window display, one way to increase interactivity would be to provide additional information to a user’s mobile. AR displays can be created so that passers-by can scan the screen and access extra information about products, such as technical specifications, video tutorials, prices and special offers. It also becomes easy to convert that attention into sales, by linking to a website where purchasing is made quick and easy. Enabling customers to purchase from a screen in their hand there and then makes impulse buying easy.

mobile window displays

How are window displays with AR likely to increase sales

Consumer buy-in is enhanced by the level of interactivity and personalisation that AR offers. An in-store transaction is more likely once this connection has been made. As well as offering easy ways to learn more about products, and shop through mobile devices, the AR window display can itself be used to purchase a product. A recent award winning campaign by Debenhams saw a display used as a look-book for a fashion collection, with customers able to buy from landmarks round London. AR displays are also particularly useful for niche products, as the display provides additional information. Alongside the increased likelihood of sales, customer interactivity offers a unique opportunity to collect data on browsing and user habits, which can give key analytical insight.

John Lewis Augmented Reality Experience

Earlier this year, John Lewis used an AR display to showcase its Smart TV’s. Passers-by at the Sloane Square and Oxford Street stores were able to see themselves on screen and choose an experience to be overlaid, to create the virtual reality. Glass-mounted speakers were also used to provide sound for a more immersive experience.

Window Displays

 

AR marketing methods are changing retail as we know it and AR window displays are one exciting way to engage with customers this season. With increased interactivity, personalisation. AR offers greater convenience for business to customer communication, we are excited to see how AR takes shape in the very near future.

 

 

7 Game Changing Graphic Design Blogs in 2017

What Makes Graphic Design Blogs Effective:

Whether you're seeking out inspiration or you're after some technical information, Graphic Design Blogs are a great place to start. We've sought out seven of the best blogs online, so the next time you hit a creative brick wall, or you're struggling with a particular process, be sure to check out one of these for help:

 

1. FormFiftyFive

FormFiftyFive is an excellent blog if you need to get your creative juices flowing. Initially created by designers along with illustrators and coders, the Graphic Design Blog scours some of the best and most current work from all over the world, bringing together designs from both well-known sources and young up and comers in the design industry. Constantly on the lookout for new and intriguing designs, the blog is also a great place to go if you want to study some of the most current trends. With occasional features that delve deeply into current happenings in the design industry, if you're serious about design, you shouldn't give this one a miss.

 

2. Abduzeedo

With daily design inspiration and series looking at everything from individual illustrators to typography and beyond Abduzeedo has become an essential reference for graphic designers all over the world. Taking an analytical look at design, the blog regularly celebrates designers and firms for their work, so whether you're working on a large project as part of a brand identity redesign, or you've been asked to come up with a new logo, you're bound to find something helpful on Abduzeedo.

graphic design blogs

 

3. Creativebloq

Creative Bloq has been firmly established for several years now and offers a mix of inspiration combined with advice. With advice on pretty much everything from dealing with difficult clients to technical tutorials, if you ever feel like you're getting nowhere then Creative Bloq is a great place to go to make you realise that you're not alone. There's also a healthy dose of the latest trends, so you're likely to come across some inspiration while you're there.

 

graphic design blogs

4. Ucreative Design

 

UCreative is the perfect place to go if you're in need of a quick inspiration fix. With most posts readable in a minute or two, if you're short on time and inspiration, then it's the ideal blog for you. There are also plenty of handy links to free software, fonts and photo-shop plugins.

graphic design blogs

 

5.  LogodesignLove

Whether you're a freelance designer or you work as part of a firm, chances are that during your career you've been tasked with designing a brand logo. The fact is that a logo is never just a logo, it becomes a firm part of the brand's identity and shapes how it talks to its clients. Logo Design Love understand that and bring together some of the world's best brand marketing and design work. So, if you want to be sure that by the time you use IPW1 Instant Print to print a brand's logo for their office, that the logo is going to say everything your client wants it to about their brand, check out Logo Design Love.

 

 

6. Upwork- Freelance Graphic Design Blog

As the world's leading site for freelancers, Upwork has become an essential source of income for designers the world over. As with every pretty much every industry, however, it can be incredibly competitive and if you're a freelancer, you're going to have to do whatever it takes to make your work stand out. Thankfully Upwork has taken the time to put together a guide to creating the perfect designer profile. With simple but effective tips including prioritising your most important skills, even if you don't use Upwork, it's well worth studying if you're looking to improve your profile.

 

graphic design blogs

 

7. Design Shack

If you're in the midst of designing a website for a client and are struggling to see how the project is going to come together, then you might want to check out some useful articles in the graphics section of Designshack. The above one highlights the importance of design consistency. In order to create a fluid and accessible customer journey through the site, consistency is key. Head over to the article for tips on the relationship of elements on the page as well as dominant and secondary colours.

 

 

 

 

 

 

 

 

5 tips and tricks that will make you a better designer

If you are a good designer, you will constantly be looking for ways in which to better your craft, and in doing so, you will have enhanced and harnessed your skills enough in order to please clients, resulting in repeat bookings.

If you haven't been doing this, then what are you waiting for?

We have put together 5 top tips and tricks that are guaranteed to make you a much better designer.

 

how to design

 

1. Welcome and provide feedback

By allowing other designers to look at and critique your work, you are only going to make it better using their feedback. To the untrained eye, your design could look great, but with a professional nip and tuck, it could be perfect. Sharing and receiving feedback is pivotal to a progressive career in design, so get talking.

2. Study your craft

Graphic design is not a trade, it is a profession, so you need to study it in order to excel. Although there are plenty of books and articles available online, look out for free and fee paying courses available in most major cities. Paying attention in class and geeking out will have a huge impact on the quality and professionalism of your designs going forward.

3. Listen to your client

There is nothing worse than providing a brief, for it to be met with something that seems to have been plucked out of the sky. By listening to what your client wants, you are guaranteed a happy customer. There is no harm in providing suggestions using your expertise, however. After all, that's what you have been hired for.

4. Work on something for you

Although you might think the last thing you'll want to do when you get home is to start work on another design project, it is guaranteed to keep the creative juices flowing and help to avoid feeding your personal preferences into client designs during the day. So choose a project and get to it. It doesn't have to be a lonely endeavor, either. Make it something for the home and get your housemates or better half to pitch in too.

5. Source inspiration

Whether it is an exhibition at your local art gallery, an image in your favourite weekly glossy or the decor at your best friend's wedding at the weekend, simply stepping outside and sourcing inspiration from the world around you will feed greatness into your designs. Keeping your eyes shut to the outside world will shut off any kind of creative flow and will cause your work to become repetitive. Grab a fellow designer or friend and take a walk. No excuses.

 

design inspiration

 

Instant Print W1 are based in Fitzrovia, at the heart of London. Get in touch with us today for a quote.

How to prepare a design for the Printers

How to prepare a design for the Printers

At Instant Print, most of our clients will make sure their designs are shipshape before sending them over, but over many years of trading, we’ve seen our fair share of howlers. We will always check our customers’ designs to ensure that they look shipshape before sending a job to print, but the end of the day, the job of the printer is to print, not to check, so we can’t always check thoroughly.   This means that if a bad design is sent through to us, sometimes it will go to print anyway. Be...

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How to design the perfect business card

As the saying goes, you don’t get a second chance at a first impression. In a business setting, a business card is part of that first impression, so you have to make sure your business card is up to the task. At Instant Print, we go through thousands of business cards every week, so we’ve got a pretty good idea of what works and what doesn’t. When you’re designing your next business card, follow these tips to make sure it gets noticed for the right reasons.

 

Get the size right

business cardIn the UK, business cards are typically around 85mm wide and 55mm high, intended to mimic the size of a credit or debit card. This is so that they can be easily popped into a wallet or purse after they’ve been handed out, making it easy for your new contacts to keep them safe. Your business may prefer to do things differently, but it’s best to stick to the standard on this one.

 

Be aware of design best practice

business cardYou could have a great design in theory, but if you don’t follow best practice, you could end up red faced when it doesn’t quite go to plan. Learn about print bleed, and incorporate it into your design so that the printers don’t cut off any necessary sections. You can learn more about bleed here. On top of this, basic design necessities such as using a grid on your design will help make your design as good as it can possibly be.

 

Keep it informative

 business card

Most times you’ll be giving out your business card because you think the recipient could be a worthwhile contact for the future. You need to ensure that when they dig your card out to get in touch, it has as many points of contact as possible. Phone nunber, email address, and professional social media links (such as LinkedIn or Twitter) are typically included as standard. The important thing to remember though is to include modes of communication you actually use.

 

Pick a fitting colour scheme

business card 

In any branding exercise, you’ll have to decide what kind of colour scheme suits your business. If you’re a creative business, something bright and playful will be suitable, while a cleaner, more conservative design will suit a more traditional business. Neither approach is wrong, but just make sure you pick the one that suits your business. If in doubt, follow the colour scheme that your business uses in the rest of its branding.

 

Consider paper thickness

business card 

A thicker paper will make your business cards more robust and professional-looking, while a thin business card will not only fold and crease more easily, but will also look and feel less professional. It will cost more, but it’s worth splashing out for thicker paper. Also, if you go for a thick paper, you can choose to emboss words on the card, which will make it look even more professional.

 

Don’t overcomplicate it

business card

When designing a business card, the temptation can be to cram as much information and design into the space as possible. This is especially tempting as the space you’re working with is so small. On the contrary, you should ensure that some white space is left. Not only does this leave room for the designs to ‘breathe,’ but it also ensures that anyone you hand out your card to has space to write extra details on it. They may, for example, wish to write down the reason they’d like to contact you in future.

 

INSTANT PRINT W1 ARE BASED IN FITZROVIA, AT THE HEART OF LONDON. GET IN TOUCH WITH US HERE TO GET A QUOTE.

How to pick colour schemes like a designer

How to pick colour schemes like a designer

If you run – or work for – a small business, purse strings can be tight, so bringing in a designer can be an unattainable luxury. Sometimes, you’ll have to roll up your sleeves, learn the tricks of the trade, and do it yourself. We have previously written a guide to picking fonts, and in this week’s blog we’re going to teach you how to pick colour schemes. This is an aspect of design that can be catastrophic if done wrong, but thankfully there’s one very simple tool you can use to help you; the ...

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How to pick your font like a designer

How to pick your font like a designer

  Any designer knows that font choice can make or break a design. Font choice is a bit like body language and voice tone when you’re talking to someone; it’s not just about the words that you use, but how those words are presented. Most people by now will know that you should never, ever use comic sans (and if you don’t know why, please click this link and read up on comic sans immediately) but what fonts should you use and when? Read on for a basic guide to the world of fonts. Learn your ...

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Five videos that teach you everything you need to know about printing

If you work for a business that commissions printing jobs, you may be interested to find out how certain types of printing are done. Here are five video clips that show you how five popular kinds of printing are carried out.

 

Gutenburg printing

 

If you want to learn about printing, the first step should be the Gutenberg printing press. Essentially, this was the world’s first printer, and it helped ideas spread throughout Europe in the 15th Century. Here’s a video showing how the press works. Give it a watch and see how it all began!

 

 

 

 

Business cards

 

This is one of the most common requests we get in, and it’s easy to see why. Every business needs business cards, and a good business card can really help to cement a good first impression. But how are they made? And how do they end up so perfectly cut? Watch on to find out.

 

 

 

T-Shirts

 

Businesses might want printed T-Shirts for a variety of reasons. If your business is particularly casual, staff uniforms may include a T-Shirt, with the company logo printed on it. Companies may also wish to have T-Shirts printed if they’re doing a team run, or some sort of external team marketing activity. Here’s how the process of printing T-Shirts works.

 

 

 

 

Mugs

 

It’s a proud day for many fledgling businesses when they get their first set of branded mugs. For a business owner, the first sip of that morning coffee tastes all the sweeter when it’s from a mug with the company name on it! Here’s how mug printing works.

 

 

 

Vinyl printing

 

You may be interested in vinyl printing if you’re looking for a banner, to promote your company at a conference or event. To all intents and purposes, a vinyl printer looks like a regular printer. The key difference is the vinyl printing material that is used instead of paper.

 

 

INSTANT PRINT W1 ARE BASED IN FITZROVIA, AT THE HEART OF LONDON. GET IN TOUCH WITH US HERE TO GET A QUOTE.

 

 

 

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