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Infographic: The psychological effects of colours – How to design the perfect print

Different colours have profound effects on our subconscious. How can you and your business leverage this information to your advantage?

In this infographic, we outline the different psychological effects of each colour, to help your prints become as powerful as possible.

 

psychological effects of colours

 

A basic guide to vinyl printing

A basic guide to vinyl printing

Vinyl printing has become increasingly popular within the advertising and business world. The reason for this is because vinyl is available in a variety of formats and finishes, and there are options to suit all needs and budgets. Vinyl is used in shop windows to advertise upcoming sales, discounts, new goods and to help draw in new customers to the shop. It can also be used to form part of a wall display, as it's bright and most certainly catches the eye. The art of vinyl printing Vinyl print...

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How to Design the Ultimate Roller Banner: 6 Tips

How to Design the Ultimate Roller Banner: 6 Tips

In this modern day, we are bombarded with advertisements from every possible outlet. We have become so accustomed to seeing adverts that it’s easy to let our eyes glaze over and avoid them. Every company wants their brand or advert to stand out, but unfortunately, not all of them do. Roller Banners are a powerful way to ensure that no matter where you are, your company and product stands out. They can make a big impact in your store, at expos or trade fairs. Portable, affordable and able to be ...

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The Beginner’s Guide to Foil Printing

The Beginner’s Guide to Foil Printing

What is Foil Printing? Foil printing is an evolution of the 'illumination' process found in ancient texts (https://www.nottingham.ac.uk/manuscriptsandspecialcollections/researchguidance/medievalbooks/decorationandillumination.aspx). Gold, silver or gemstone powders were used to give treasured books colour and prestige. The foils used today are rarely of precious metals or stones these days, but they remain a fabulous way to add a touch of glamour to any invitation, card, document or marketing a...

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Introducing the new Xerox Iridesse

Introducing the new Xerox Iridesse

The company that invented the photocopier, produced the first laser printer and introduced print-on-demand has announced another revolutionary product. The expression ‘game-changer' is bandied about all too often, but in the case of the Xerox Iridesse, it is an accurate assessment and IPW1 are the first company in Europe to offer this outstanding product. All that glitters is not gold, but in this case, we do seem to have the gold medal winner as the Xerox Iridesse Production Press can print CMY...

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How to know what kind of print job you need

How to know what kind of print job you need

When you need printing for your business purposes it can be difficult to know what kind of print job is required as there are a variety of different specialist methods which can be used. Some of these include litho printing, thermography printing, embossing & foil printing, and digital printing. The following summary lists the differences between print methods and gives examples of the types of printing produced.   Litho printing Lithographic printing utilises zinc plates and rollers to...

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5 poster design techniques from countries around the world

Beautiful poster design isn't exclusive to one location - each place around the world has their own set of styles, skills and design elements that make their artwork truly unique. Here are five poster design techniques from around the world that we love:

Birlington Self Cling Window poster printed by IPW1 emphasizing the printing services offered by Instant Print, UK leading Printing Company in London West End
1. Thailand

https://www.allposters.com/-sp/Bangkok-Thailand-Posters_i9679525_.htm?UPI=F5RGRP0

With a focus on the beautiful water surrounding Thailand, many of the posters featuring the country include references to the water-based culture of Thailand, featuring boats alongside a bounty of beautiful architecture. Oranges and blue both feature a great deal in Thailand's graphic poster designs, representing both the water and the amazing sunsets that the country is known for.

The typography used to represent Bangkok, and Thailand in general, has a broad oriental feel, with flourishes and multiple lines included in the design. Flowing lines, silhouettes and complementary colours are common themes in the design techniques used for Thai design.

2. Africa

https://www.behance.net/gallery/11479577/Africa-Creative-Party-Poster-Design

Featuring natural tones and textures in contrast to vibrant reds and greens, this Africa-inspired poster utilises traditional earthy tones that meld perfectly with the Hessian-style backdrop. The font used has a bold feel that marries perfectly with the larger-than-life feel of the poster design.

The inclusion of a patterned outer design also subtly references African culture, mimicking the designs and beading used in cultural items and clothing - using a wide variety of techniques and influences within its design that maintains a bold and vibrant finish that's sure to capture attention.

3. Copenhagen

https://theposterclub.com/product/anne-nowak-curves-pink-red/

If contemporary art and design is your style, posters by modern Copenhagen artists such as Anne Nowak offer a unique take on the artist and graphics scene in Danish culture. Stunning pieces like this one by Anne Nowak provide beautiful colour in stark contrast to plain backgrounds, with simplicity being key in their techniques.

With equal emphasis on boldness and organic curves, these posters offer an individual and abstract take on Danish culture. Deep and vibrant colours mix equally for dramatic impact. In comparison to other modern art, the design techniques used are very organic and smooth, feeling fluid and natural in shape instead of structured and geometric.

4. Australia

https://www.zazzle.com.au/australia_perth_restored_vintage_travel_poster-228435536957173208

With abundant vintage travel posters to choose from, colour block and 50s style are everywhere when it comes to Australian poster design, following traditional poster design from America and Europe around the same time. Favouring block colours in bold contrasting tones such as reds, purples and blues, these techniques certainly stand out.

This poster design from Perth features classic design elements from the era, including vibrant colour block and bold lettering alongside cursive text. Simplified imagery and design work leave aspects of the imagery to your imagination, while still getting the message across.

5. Berlin

https://99designs-blog.imgix.net/blog/wp-content/uploads/2016/03/berlin1-2.jpg?auto=format&q=60&fit=max&w=930

If strong design choices and stark contrast in art is your kind of thing, Berlin's selection of posters provides the bold modern design in spades. Representing the current and art-conscious modern Germany, these designs marry stark black and white prints with vibrant, even primary shades to offer a pared down use of colour.

Germany is known as a streamlined and efficient country, and the design techniques aren't much different - appearing fluid at a distance, like the pieces from Copenhagen, but much more structured and industrial up close, they forgo organic design for precise placement and bold, unadorned typography.

At Instant Print we help bringing your ideas to print, so get in touch with our friendly team to see how we can help!

A Guide to Document Binding

When considering the possible methods for binding important documents or publications, it's likely that the process will be looked at from one of two perspectives, or often a combination of both. The first is how the document should look, and the impression it will make on those receiving it. The second is how it will be used: this might range from a one-off read of a business proposal, or delivery of regular publications such as magazines or newsletters; to training material or user manuals that are going to need to be resilient when referred to on a frequent basis. With this pair of viewpoints in mind, and in no order of preference, let's now examine the four most common binding possibilities:

1. Perfect binding

This process is popular when producing publications such as annual and other financial and business reports, many magazines, and brochures to promote a company's products or services. The finished document will offer an attractive visual appearance, and in such examples as readers retaining monthly magazines, the printed spine offers swift identification of individual copies when stored on shelves. The process is more cost-effective than hardcover alternatives, and is accomplished by using flexible thermal glue at the spine and can bind up to 700 individual pages and their cover together.

2. Saddle stitching

This popular method can be found in calendars and catalogues, newsletters, and a range of booklets, usually with a total of no more than 64 pages, always in multiples of four. Beyond that number, it can be difficult and frustrating for an individual to keep the opened publication flat when reading or referring to it. This process combines a group of folded sheets together, and then staples (stitches) them through the common fold.

3. Wire binding

For large page numbers, this is a popular option. However, the accompanying drawbacks to keeping pages firmly in place and easy to access is that, once bound, it is very difficult to add or remove pages, as the wire combs themselves cannot be reused. Therefore, it's a good choice for a neat and secure report or presentation, but less so for product manuals which might need to be updated in the future. With these provisos, this method, using binds through a series of punched holes, is an inexpensive option for delivering information in a neat format, and can cope with more than 300 pages (using double-sided printing).

4. Comb binding

Similar in appearance and process to the previous method, but using plastic combs rather than wire, this is a hugely popular method of binding. It is in use in many educational, medical, as well as business establishments. With both manual and electric punch options, it can handle a wide range of page volumes. Unlike the wire alternative, the flexible combs can be reused and therefore publications can be changed and updated if needed.

Final considerations

As well as appearance and use, mentioned earlier, another consideration will be both the volume of copies required and the relevant costs. If you are considering which methods would be best for the documents or publications you are producing, our expert team here at Instant Print W1 are always happy to fully discuss the possibilities.

10 of the most visually effective restaurant menus

10 of the most visually effective restaurant menus

From websites to wine bars, graphic design and typography are taking over the world as a stylish and simple way to make your business stand out from the crowd. If you're looking to offer a modern vibe and impactful style, look no further than a beautifully designed menu to catch the attention of customers and impress them with your quality. Here are our top ten visually effective menu designs, and why we think they just work: 1. Batinse Restauranthttps://www.pinterest.co.uk/pin/20688417661276...

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An Overview of Thermographic Printing

Thermographic printing is a popular technique which has become widely used on everything from wedding invitations to greetings cards and beyond. What sets thermographic printing apart from other methods is the fact that printers can use the process to make elements of the image or the font almost 3D whilst maintaining a natural aesthetic.

An Introduction to Thermographic Printing

British Letterpress have stated that whilst the origins of thermography are unclear, it is known to date back to when engraving was the most commonly used method of font styling. Originally, engraving would involve using a copper or zinc metal plate. The grooves would then be filled with the desired ink before being transferred to paper using high pressure. The effect ended up being a print which was slightly raised.

Although the effect was aesthetically pleasing, new plates were needed for every project, meaning it took up a great deal of time. Although this method is still used, it is one of the most costly. Thermography was born out of a desire to speed the process up and cut costs. By using the moveable type printing presses, thermography was able to save customers and printers significant amounts of money.
thermography

 

 

How does it work?

Thermography is the combination of three straightforward processes. The first process is the application of the thermographic powder, occasionally referred to as embossing powder. The powder, which is made from plastic resins, is coated on the page, and attaches itself to any wet ink.

The next stage begins with vacuuming away any excess powder, meaning only the inked parts which are coated remain. Finally, once the excess has been removed, the transforming process can begin. This is where the substrate gets moved through an oven and is exposed to temperatures ranging between 900 and 1300C. The exposure to the temperature lasts for no more than a few seconds in total.

During the time in the oven, the rise in temperature causes the powder elements to melt, creating the shiny and raised effect many consumers will be familiar with.

 

thermographic printing

What are the benefits?

The benefit of thermographic printing is mainly its visual appeal. For printers it's an inexpensive method, especially when compared to engraving, and it gives a more natural look than other printing options such as Spot UV printing. Those who use thermographic printing tend to use it on items such as greetings cards and invitations. Raised elements in the picture or font can really make a card or invitation stand out, and the natural feeling of the finished product adds a touch of sophistication.

 

thermographic printing

Summary

The key points to remember about thermographic printing is that it is much faster than engraving. The three simple processes which are used in thermographic printing can be quickly summarised, beginning with the powder stage where the powder is applied to wet ink on the page. This is followed by vacuuming to remove the excess before it heads into the oven for no more than 2-3 seconds to create the familiar, shiny appearance. In short, thermographic printing helped to revolutionise printing and is now commonly used throughout the world.

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