To help launch the Xerox Iridesse printer in Europe, we created a set of 100 unique posters with 10 unique colours and 10 unique designs, using mixed metallic digital print effects. The aim of this project is to showcase the amazing Xerox Iridesse production press and the amazing print finishes that it can produce. 100 different print finishes can be seen on the posters using effects such as silver overprinting, gold overprinting, silver ink underlays, gold ink underlays, mixed metallic und...Read More »
Different colours have profound effects on our subconscious. How can you and your business leverage this information to your advantage?
In this infographic, we outline the different psychological effects of each colour, to help your prints become as powerful as possible.
Vinyl printing has become increasingly popular within the advertising and business world. The reason for this is because vinyl is available in a variety of formats and finishes, and there are options to suit all needs and budgets. Vinyl is used in shop windows to advertise upcoming sales, discounts, new goods and to help draw in new customers to the shop. It can also be used to form part of a wall display, as it's bright and most certainly catches the eye. The art of vinyl printing Vinyl print...Read More »
Xerox Global chose IPW1 as the venue for the secret testing and launch of their new Iridesse digital printer, that can print gold, silver and other metallic colours, gradients and shades as well as a clear layer. We were the first printer in Europe to have the machine and we are leading the innovation as each phase of its capability rolls out. The Xerox Iridesse offers the ultimate in design flexibility, with vibrant, high-definition image quality, amazing colour reproduction and clear dry ink ...Read More »
Talk to us about Abokado - what are the ethos and aims? Abokado was born of a dream to change the way people ate . At Abokado, we believe in balance and that’s exactly what our menus offers. A range of fresh, Pacific inspired food, locally roasted coffee and cold pressed juices. The relationship between yourselves and IPW1 - how did that come about? We have been working with Glen and the team at IPW1 for 2-3 years now, our previous head of marketing worked with them and I have continued ...Read More »
In this modern day, we are bombarded with advertisements from every possible outlet. We have become so accustomed to seeing adverts that it’s easy to let our eyes glaze over and avoid them. Every company wants their brand or advert to stand out, but unfortunately, not all of them do. Roller Banners are a powerful way to ensure that no matter where you are, your company and product stands out. They can make a big impact in your store, at expos or trade fairs. Portable, affordable and able to be ...Read More »
What is Foil Printing? Foil printing is an evolution of the 'illumination' process found in ancient texts (https://www.nottingham.ac.uk/manuscriptsandspecialcollections/researchguidance/medievalbooks/decorationandillumination.aspx). Gold, silver or gemstone powders were used to give treasured books colour and prestige. The foils used today are rarely of precious metals or stones these days, but they remain a fabulous way to add a touch of glamour to any invitation, card, document or marketing a...Read More »
The company that invented the photocopier, produced the first laser printer and introduced print-on-demand has announced another revolutionary product. The expression ‘game-changer' is bandied about all too often, but in the case of the Xerox Iridesse, it is an accurate assessment and IPW1 are the first company in Europe to offer this outstanding product. All that glitters is not gold, but in this case, we do seem to have the gold medal winner as the Xerox Iridesse Production Press can print CMY...Read More »
When you need printing for your business purposes it can be difficult to know what kind of print job is required as there are a variety of different specialist methods which can be used. Some of these include litho printing, thermography printing, embossing & foil printing, and digital printing. The following summary lists the differences between print methods and gives examples of the types of printing produced. Litho printing Lithographic printing utilises zinc plates and rollers to...Read More »
Beautiful poster design isn't exclusive to one location - each place around the world has their own set of styles, skills and design elements that make their artwork truly unique. Here are five poster design techniques from around the world that we love:
With a focus on the beautiful water surrounding Thailand, many of the posters featuring the country include references to the water-based culture of Thailand, featuring boats alongside a bounty of beautiful architecture. Oranges and blue both feature a great deal in Thailand's graphic poster designs, representing both the water and the amazing sunsets that the country is known for.
The typography used to represent Bangkok, and Thailand in general, has a broad oriental feel, with flourishes and multiple lines included in the design. Flowing lines, silhouettes and complementary colours are common themes in the design techniques used for Thai design.
Featuring natural tones and textures in contrast to vibrant reds and greens, this Africa-inspired poster utilises traditional earthy tones that meld perfectly with the Hessian-style backdrop. The font used has a bold feel that marries perfectly with the larger-than-life feel of the poster design.
The inclusion of a patterned outer design also subtly references African culture, mimicking the designs and beading used in cultural items and clothing - using a wide variety of techniques and influences within its design that maintains a bold and vibrant finish that's sure to capture attention.
If contemporary art and design is your style, posters by modern Copenhagen artists such as Anne Nowak offer a unique take on the artist and graphics scene in Danish culture. Stunning pieces like this one by Anne Nowak provide beautiful colour in stark contrast to plain backgrounds, with simplicity being key in their techniques.
With equal emphasis on boldness and organic curves, these posters offer an individual and abstract take on Danish culture. Deep and vibrant colours mix equally for dramatic impact. In comparison to other modern art, the design techniques used are very organic and smooth, feeling fluid and natural in shape instead of structured and geometric.
With abundant vintage travel posters to choose from, colour block and 50s style are everywhere when it comes to Australian poster design, following traditional poster design from America and Europe around the same time. Favouring block colours in bold contrasting tones such as reds, purples and blues, these techniques certainly stand out.
This poster design from Perth features classic design elements from the era, including vibrant colour block and bold lettering alongside cursive text. Simplified imagery and design work leave aspects of the imagery to your imagination, while still getting the message across.
If strong design choices and stark contrast in art is your kind of thing, Berlin's selection of posters provides the bold modern design in spades. Representing the current and art-conscious modern Germany, these designs marry stark black and white prints with vibrant, even primary shades to offer a pared down use of colour.
Germany is known as a streamlined and efficient country, and the design techniques aren't much different - appearing fluid at a distance, like the pieces from Copenhagen, but much more structured and industrial up close, they forgo organic design for precise placement and bold, unadorned typography.
At Instant Print we help bringing your ideas to print, so get in touch with our friendly team to see how we can help!