IPW1 Brand Development - Refreshing the Brand
You may have noticed we’ve taken the opportunity to spruce up the IPW1 Brand in 2023. We wanted to make sure our commitment and investment to innovation and digital printing technology was reflected in our brand, so we are still IPW1 Proper Printing, but now with a splash of colour! We’ve never been bashful but we’re standing out like never before, from the window vinyls on our creative space to our colourful walls, to our calendars and business cards. You can’t miss us, IPW1 has made a colourful start to 2023!
Patriotic Beginnings
In IPW1’s early incarnation we looked after customers from our Heddon Street W1 and New Burlington Street W1 studios initially as Sackville Photocopy but by the mid-eighties we had rebranded as Instant Print West One. Keeping with the red, white and blue theme our brand reflected not only our location but a pallet of paper!
Keeping It Simple
We often referred to ourselves as IPW1 so by 2018 we decided it made sense to adopt this name and with it a new simplified monochrome brand, logo and slogan.
Exhibition Stand Out
In 2022 we decided to exhibit at Casual Dining Show, the definitive restaurant, pub and bar event held at the London ExCel. We wanted to stand out and decided, alongside our sponsored lanyards for the event, a splash of colour in fluorescent pink was the way forward. And boy did it work! Following a fantastic couple of days, Food and Drink Matters, an advertorial-led publication ran a review of the Casual Dining 2022 and their journalists chose IPW1 as one of their Top 20 Exhibitors!
Location, Location, Location
Based on the runaway success of the exhibition stand we decided to use the pink colourful face again as our temporary window whilst we completed the refurbishment at our new studios in Tower Bridge Road.
We were tickled pink and proud as punch with our new London print studio and as the only London digital colour printing company with three shiny new Xerox Iridesse Express machines we wanted our windows to really showcase our brand and colour digital printing expertise. We were starting to think our monochrome logo by itself wasn’t reflective of our colourful capabilities. We needed something special and as much as we loved our logo and the Pink Lady, we needed more!
A Colourful Collaboration
Curate, a brand agency, and IPW1 bonded over menus several years ago and have worked together ever since. So naturally we approached them to help us develop our brand further with the specific request of ensuring it represented our full range of digital offerings, stellar services and the great personalities within our team, whilst making a statement and creating a real business impact. Our brief was simple. To really express how we bring print projects to life, especially with our advanced use of colour.
And Curate created a world where anything goes. The usual black and white objects in the universe, were blasted with colour – the penguin, the football, the domino, the snowman…all featured in our colourful calendar. We absolutely loved it and so did our clients!
Creating a Splash
In fact we loved the images, the splash and the colours so much we started using them on notebooks, business cards, coasters, after dinner sweet boxes, t-shirts, socks, sporting advertising boards, award sponsorship and even a handbag!!
Welcoming Windows & Walls
The next step was the internal branding on the walls and the windows of our new studio at Tower Bridge Road. “We want to create The Colourdome” our MD Peter said. Curate loved the brief and their imaginations ran riot as you can see from their fabulous mock-ups! And so, The Colourdome was born!
The window displays include an astronaut floating in with a balloon in a land of rainbows, zebras and peacocks, that really shows ‘True Colour Has Landed’ in our new home!
The Grand Reveal
The beauty of being a printer with digital colour and large format expertise means we can both print the wall and window vinyls and install them ourselves. And what impressive installations they are! What a way to welcome and wow our clients!
The IPW1 Iridesse Express
Our journey to SE1 started as we needed to house our three Xerox Iridesse Express machines so it seemed only fitting that they had their very own tribute wall! The IPW1 Iridesse Express is in Town with a light at the end of the tunnel that’s filled with a spectrum of brilliant colour!
IPW1 is Awash with Killer Colour
We love how eye-catching our brand is, the clear messaging and most of all, it’s a bit of fun – Curate really understood how crucial it was to get across our down to earth, friendly & attentive personalities and our approach within the IPW1 team.
It’s such a pleasure to work with open minds, creative briefs and a fantastic team. Keep an eye out for the next IPW1 window instalment…
And have a look at our website, you might catch a glimpse of the IPW1 penguin or the IPW1 astronaut floating by!
What are you waiting for? We’re ready? Are you?
#truecolourhaslanded #welcometothecolourdome #lettherebecolour #colourmebad
