If you want to increase your revenue, boost your market share or simply get your business back on track, you’ll want some innovative marketing campaigns to enhance your visibility. With these fun methods of marketing, you can showcase your brand personality, engage your target audience and achieve your goals…
1. Team up with influencers
Influencer marketing is extremely popular at the moment, which isn’t surprising given the impressive results it can yield. Providing you work with influencers who share the same target audience as your company, it can be a fast way to build your credibility and increase your customer base.
2. Try urban marketing
Urban marketing gives you the opportunity to express your creativity in any way you choose. From posters and flyers to billboards and custom murals, you can gain publicity and grab people’s attention when you do something different.
3. Sponsor an event
If you want to build ties in your local community, sponsoring an event is a great way to ensure everyone knows your name. Once again, it’s vital to select an event that’s likely to appeal to your target audience. With so many offline and virtual events in need of sponsorship, you’ll find it easy to secure sponsorship opportunities that offer a great return on your investment.
4. Personalise your direct mail
Direct mail is a tried and tested form of marketing that still offers fantastic results. However, you can take your direct mail campaigns one step further by personalising them. Personalised marketing is a top trend, so get ahead of the pack by starting early. With expert help at hand, we can ensure your digital prints are fully personalised and ready to be dispatched to your target market.
5. Launch a competition
Everyone enjoys having the chance to win something, so why not launch your own competition? Giving away a free product or service is a great top prize, but money-off vouchers and promo codes are fantastic runner’s up options. There are plenty of free online entry managers you can use, so it’s easy to keep any competitions fair and above board.
6. Take part in exhibitions
Taking part in industry events is a fun way to network with your peers and promote your business. Additionally, you can boost your professional reputation by showcasing your expertise when you take on a more active role at industry conferences, shows and exhibitions. Just make sure you have roller banners, stands and displays to showcase your business at its best.
7. Give away promotional items
Gifting customers promotional items is a good way to incentivise them to make a purchase. However, promotional items do more than just facilitate one sale. When they’re used regularly, they’re a consistent reminder of your business, which means you’re reinforcing your brand message all the time. What’s more – many promotional items will be seen by other people, which means you’re making people more aware of your brand at the same time.
8. Get involved with topical events
When something newsworthy or topical happens, be sure to get involved. Social media is a great place to exchange ideas and share opinions, particularly when funny, moving or heart-warming news breaks. You can be a little more informal on social media, so it’s a useful opportunity to highlight your brand personality and really engage with your target audience.
9. Install wall decals
Walls decals and visual merchandise can be used to entertain, inform and inspire your target market, so don’t hesitate to be bold when it comes to decorating your retail or workspace. No matter what type of business you own, you can use innovative designs to engage and motivate your audience.
10. Create a VIP hub
Loyal customers deserve to be rewarded, so why not create a hub just for them? Filled with free giveaways, promo codes and early access to new launches, you can ensure that your loyal customers feel valued. Furthermore, you can rely on repeat customers to give honest feedback when you ask for it. This is extremely valuable for any business, so leverage the opportunity to gather data while boosting your customer’s lifecycle value.
Designing Your Marketing Materials
Regardless of what marketing methods you choose to use, you’ll need to ensure that your materials are well-designed and thoroughly proofed before signing off on them. Even social media posts should be crafted carefully to ensure they strike the right tone and reflect your brand appropriately.
When it comes to offline marketing, it’s particularly important to edit and check images and proofread copy before items go to print. You can't delete a typo once a direct mail flyer has been mailed out, so it’s well worth checking everything twice before the presses start running.
However, it isn’t just the accuracy of your materials that you should check. Designing flyers, posters, roller banners or wall decals on a computer only gives you an insight into what they’re going to look like in real life. What works on an A2 poster may not be quite right on a billboard, for example.
Contact IPW1 Now
Fortunately, there are savvy tips and tricks you can use to enhance your designs and get them print-ready. At IPW1, we’re always on hand to provide the help and support you need. Our dedicated team have plenty of experience when it comes to creating and editing artwork. If you’re stuck for inspiration or you’re unsure what format is right for your prints, talk to our team today.
Simply contact IPW1 on 020 7437 3200 or email us at hello@ipw1.co.uk and s tart marketing your business today.
