What is Large Format Printing?

Large format printing generally refers to the printing of any image that is, well, large! Our in-house large format printers use a print roll width of 1600mm in all colours of the rainbow and more!

Large format printing is a great choice when you’re looking to catch potential customer’s attention and showcase your brand or promote a specific product, service or event. As they say, and we say - bigger is always better!

Window Vinyl

Attract existing and new customers into your business with a large format printed window vinyl, known as a window display. These large eye-catching designs are a draw for anyone passing by and will promote your brand to 1000s of potential customers every day, increasing brand awareness and generating more footfall for your business, making you more recognisable and memorable.

A window vinyl can be a simple large single design placed in the window, or a more complex display made up of multiple different components, which can then be placed on the window or hung from the ceiling.

In Store Visual Merchandise

Printing large format designs can elevate the in-store experience for your customers and can be used to promote specific promotions, products or services that you want them to see. It’s also a great way to give customers a sense of what your brand experience should feel like, which also helps generate greater brand affinity and loyalty.

In store visual merchandise includes signs, banners, posters, point-of-purchase materials and even floor vinyls, where you can guide your customer’s feet over to a particular section of your store, restaurant or gallery. 

Roller Banners

Roller banners are the most popular type of banner stand used universally for promotional displays, point of sale, education and events. Our customers also use them for in-house training and events.

They are the easiest ‘pack-up-and-go’ marketing tool and are very cost-effective. All graphics are printed and mounted in-house to the stand of your choice and supplied ready for you to carry away to use over and over again.

Exhibition Stands

Bespoke exhibition stands are a must for any business that attends conferences or exhibitions and wants to showcase their brand in a hugely competitive space to potential partners and customers. It’s easy to blend into the crowd in a busy exhibition, (not something IPW1 likes to do!) so go big and bold with a high-quality finish with vivid colours and clear messaging.

This exhibition stand in 2022 saw us voted as one of the top 20 most eye-catching stands over the two day event!

A-Boards

You probably see these signs on the pavement every day - outside a coffee shop, estate agents or restaurant. These ‘pavement signs’, are an advertising board that is usually on the pavement to entice passers by to come inside. Regularly used by our restaurants, bars and retail customers, A-Boards are a vital tool for high street businesses to promote their products and services to new customers. 

One of the key benefits of A-Boards is that different designs can be printed out for different promotions or for different days of the week, such as Christmas, Valentine’s Day, Easter, Bank Holiday, which can then be quickly and easily switched out within an encapsulated display. This is such a cost effective way to keep your promotions fresh, relevant and contextual. 

Creative Space

If you want the space to get creative with your designs then a larger format is the way to go. Large format gives you more space to showcase your products, convey your brand messages and to visually promote specific promotions or services. A real talking point or even a meeting place, spreading your brand through word of mouth and social media.

Clear Messaging

Large format printed materials allow you to use large font sizes, bold text and imagery to convey your message clearly to your customers.

Who knew there's a World Champagne Day?! Cheers!!

Grab Attention

We know it’s obvious but large format prints are really hard to ignore! If designed well, a poster, A-board or window display will capture the attention of passers by, whether on foot, in the car or on public transport.

Have you seen our windows? Wow!!

Cost Effective

Large format advertising can be more cost effective per impression than digital advertising, whilst also conveying your message in a more engaging way.

Unlike the digital advertising space, which is cluttered and difficult to cut through, with large format prints you can engage your customers where there’s high-dwell time, such as in your shop window on the high street - rather than waiting for customers to find you online you can attract attention from those stuck in traffic, waiting at a bus stop or sitting on a bench.

Long Lasting

Large format prints can be printed with a variety of durable materials that help them to stand the test of time, as well as a variety of different weathers.

They’re both durable and weatherproof, which means you can display them pretty much anywhere - this provides the opportunity for creative Instagrammable moments, generating a buzz both virtually and IRL.