Printing has been and will continue to be an integral part of every company’s branding and marketing communications despite the digital revolution. A recent article predicted 2032 digital print will account for almost a quarter of the global value of all print and printed packaging by value, worth $230.5 billion, so the trend doesn't seem to be slowing anytime soon.
Regardless of the industry, almost every established company needs printed materials at some point. Like any other supplier for your business, the right printing company can make all the difference. Whether you need business cards, marketing materials such as brochures or banners, or even stationary or postcards to send to customers, it’s crucial to find the perfect company.
In your pursuit, your main objective should be to find a company that best aligns with your specific goals and unique needs. Choosing the perfect printing company gives your business the services necessary to improve your marketing appeal and enhance your brand awareness to consumers.
There are hundreds of printing service companies to choose from. Unfortunately, not all printing companies are up to the task, so doing your homework beforehand will save you a tone of stress later.
With that in mind, here are some factors to consider when searching for the right company to assist with your upcoming print project.
1. Range of Services
A good printing company should have extensive knowledge of the printing industry and its services. The company’s services are essentially useless if they don’t utilize them to the best of their ability. For companies with comprehensive expertise in multiple services, supplying assistance for your particular print jobs shouldn’t be a problem.
Business cards, booklets, flyers, newsletters, magnets, and stickers are the most commonly provided items by printing companies. Depending on what you want, ask the company if it can specifically print what you are looking for. If a printing company has minimal presses and equipment, there will be significant limitations on the scope of projects it can produce.
Versatility is one of the best qualities to look for in a printing company. By offering a wide range of products and services, a printing company provides clients with more choices. The more options available, the better the opportunity to achieve your desired outcome.
2. Great Customer Service
Communication is everything in business. When choosing a printing company for your business, excellent communication is a must. This offers you peace of mind and a clear path to solutions in case of unforeseen situations.
You should be able to reach out and be heard throughout the entire duration of a project, be it by phone, email, or other online networking means. For the best outcome, always choose a printer that offers personal attention. After all, you want your questions and concerns addressed promptly and professionally in every phase of your project.
Currently, 86% of customers say they would pay more money for a product or service with better customer experience. Well-established printing companies should be able to provide project management services skillfully. They should also be able to handle the entirety of a project under one roof for the most efficient process and top-level customer care.
3. Experience
Before you choose a printing company, you should consider how long they have been in the business. The printing industry is highly competitive and constantly evolving, and longevity has proven to be a good indicator of credibility.
Do a background check to determine how many years of experience the Printing company has. If the business has been successful for decades, you can be confident it has the knowledge and expertise to manage your projects effectively. It means that the printing company has dealt with multiple issues in the field, and they know how to handle the service. This also has the added advantage of seamlessly handling challenges on a project as they arise.4. Value For Your Money
Price is always an important consideration when making any purchase. Everyone wants quality printing at an affordable price. Very few companies can offer that balance, and it is crucial to get yourself one.
In addition to a fair price, a professional printer can offer additional value in various ways. Traits such as being easy to work with, listening attentively to clients' needs, being readily available for questions, and providing thorough and accurate quotes add value for the clients' money.
Printing is expensive, no doubt about that. In fact, printing costs eat up to 15% of the average business's annual revenue. Many printing companies have cost-effective solutions that offer similar quality for lower prices. A good printing service company will have a balance of high-quality services at a competitive and affordable price. You should be able to get great deals alongside great results.5. Fast and Efficient Delivery
A good printing company delivers on its promises. When you put in an order with a commercial printer, the exact timeframe of completion should be clear from the get go.
Not every company can produce a large number of high-quality materials within a short timeframe, so a business should go for a printer that can offer quick delivery when it’s most important.
Delivering in a timely fashion will develop a business relationship with a client that lasts long for the benefit of both parties.
Here at IPW1 , we are an established printing services leader out of the numerous printing companies in London. We look forward to establishing repeat business and long-term relationships with our esteemed clients. Contact us today so that we can get to answer all your inquiries and know your company’s specific printing needs.
