Modern marketing campaigns tend to focus primarily on digital and online marketing. Whilst digitalmarketing can be effective, many businesses are missing out on the benefits of direct and print marketing.

Contrary to popular belief, print marketing is more effective than ever. In fact, the Re-evaluating Media study by Radiocentre and Ebiquity in 2018 confirmed as much. According to the evidence, three of the top six marketing methods, when assessed in terms of effectiveness, were print-based.

Furthermore, the data clearly showed that print marketing is more effective than online display ads, online video and social media. Whilst many companies are focusing solely on digital marketing, you can generate rapid business growth by embracing print marketing.

Making the most of print marketing

Whilst there are various printing methods which can be used to create stunning marketing materials, digital printing is amongst the most popular. Offering exceptional clarity, superior quality and endless versatility, digital printing can be used to produce innovative and effective marketing resources.

Due to its versatility, digital print has become a popular choice for a wide range of marketing materials. Almost any type of flyer, leaflet, menu, letterheads, brochures or posters can be produced to a high quality with digital print.

Furthermore, the range of printable bases available when you opt for digital ink ensures you can reflect your company’s corporate personality. If you want to highlight your firm’s commitment to sustainability, for example, digital print blends seamlessly with recycled, recyclable and sustainably sourced paper. With endless options to choose from, digital printing can be used to showcase your brand’s ethos and qualities.

Reaching millennials with direct marketing

As increasing numbers of people have secured near constant access to the internet, marketers have sought to deliver their campaigns digitally. Indeed, many assume that any marketing activity aimed at millennials or Gen Z must be delivered online.

However, these assumptions are invariably misplaced. In the U.S. alone, 84% of millennials look through their mail, whilst 77% pay attention to direct mail advertising. In addition, 87% of millennials reported that they enjoy receiving direct mail. Furthermore, 57% have made purchases based on direct mail they’ve received.

Indeed, additional studies have shown that millennials spend more time reading their mail when compared with older generations. For marketers and advertisers, these studies clearly show how important print marketing is.

Whilst companies and marketing agencies have been quick to launch digital campaigns to reach Gen Z, incorporating print marketing could increase results, build consumer trust and enhance loyalty too.

Combining digital and print campaigns

Although both print and digital campaigns can work effectively in isolation, they are infinitely more powerful when used in conjunction with one another. When McDonalds launched their delivery partnership with Uber Eats, for example, they relied on print marketing to reach their target audience. Despite launching a purely digital service, they still opted to incorporate print marketing, thus highlighting its importance and effectiveness.

As well as using innovative and ground-breaking print methods to deliver effective offline marketing, companies can easily combine the two mediums to enhance results. When firms want to provide direct mail recipients with easy access to further information and purchasing platforms, for example, they can do so using QR codes.

With highly accurate prints and exceptional quality, digital printing is the ideal medium for this type of marketing campaign. Whether you want to add a QR code to menus, so that patrons can access additional allergy information, or include a QR code on a flyer, so that customers can grab VIP deals and promotions, high print quality is essential.

Offering crystal clear imagery via dry toner machines, digital printing ensures your content is displayed exactly as intended. For branding, design, images and complex QR codes, digital printing is the perfect medium when it comes to accuracy, quality, colour and finish.

Whether you’re launching a print campaign or combining print with online marketing, digital printing could offer the quality you’re looking for.

If you want to find out more about what digital printing can do for your business, we can help. Our team is always on hand to help with practical, technical and creative ideas, so why not get in touch?

Contact IPW1 now on 020 7437 3200 or email us at hello@ipw1.co.uk to find out more now!