We are in the 21st century, the age of numerous disturbing advertisements fueled by digital marketing techniques. Sure, digital marketing may help you succeed, but do you know what else will help your business? Print marketing.

According to Smallbiz trends , people open 80% of direct mail print ads. Compare this to just 30% of advertising emails opened and the power of print marketing is clearly discernible.

Some people presume it to be old school and ineffective, but print media marketing still holds the power to sell your business to consumers. It even outwits most digital marketing strategies. Below is a rundown on the top 10 reasons you should embrace print marketing for your business.

We are sensory beings. We tend to respond to intriguing brochures and print pamphlets more often than digital ads. Tangible information works effectively to entrench your message into the readers' minds.

Print appeals to these senses of the consumer. They get the feeling that you understand them and their needs. This way, it is easier for customers to get compelled to try your products.

Print marketing marked the onset of advertising. It was the first mode of advertising before the digital era took over. As a result, it has built an awful lot of target-specific trust with businesses and consumers.

People spend more time reading print advertisements because they consider them authentic and reliable. Additionally, with direct mail print ads, the consumer gets a more personalized message. 82% of consumers trust print ads the most when making a purchase decision.

It is harder to get someone's attention, let alone their trust, with digital marketing. The consumer will hardly trust your product ad as there are many scammers on social media.

Have you noticed what happens if you don't check your Twitter newsfeed for several hours? You will most likely not catch up with all the tweets you missed.

Due to the fast-paced nature of social media, marketing promotions disappear quickly in your newsfeed and it is hard to recover them. This is where print marketing comes in handy. Customers can keep print ads for future reference in case they need it. Research shows that 48% of people retain direct mail. Even if you don’t get a direct response, they will look for you when it is time to buy.

An example of this is David Ogilvy, a British advertising tycoon who lived in the 20th century. His advertisements were so appealing that people framed and stuck them on their walls to reconsider at a later time.

Print marketing is far more cost-friendly than digital ads. This is due to the flexibility of the services. Here at IPW1, we have a quality poster and large format printingto suit your needs. Of course, it will depend on the size, publication and quantity of your advertisement.

Whatever your budget, you will be able to find something fitting. It all depends on your product and marketing preference. Some businesses will opt for billboards while others go for magazine insertions.

Print marketing will bring massive success to your business and save you the cost that comes with digital marketing strategies.

Think of all the times that you shopped for items or services that you needed. Was most of it online? Of course, it was not.

Older generations prefer print marketing to digital advertising. A YouGov study in the UK shows that 61% of young people under 25 years old read newspapers. So it is safe to say the numbers are balanced. Of course, not everyone is on the internet.

Social media advertising does not apply to businesses that intend to sell to all age groups. Even most people who use the internet do not prefer to shop online, especially for expensive items. That is a big gap to fill, which means there is still a heavy reliance on print marketing to reach as many consumers as possible.

Currently, businesses have begun to rely solely on digital marketing means for their advertising. This leaves Print marketing a much open field with less competition.

In the technology-laden world that we live in, hitting your customers with a different, tangible marketing strategy is necessary. Print marketing might be just the right tool to capture consumer attention and engage them in a bid to grow your business.

Do you want to make sure that your message will be read by your audience? Then consider using print marketing as your advertisement strategy. In a study done by Newsworks in the UK, 57% of people find print marketing easier to read and understand.

Paper is still widely preferred to digital screens. In magazine advertisements and direct mails, the information is well directed to the target audience. The more your information looks confusing and difficult to understand, the faster you lose potential consumers.

Print marketing is trusted and reliable hence the high response rate. You may think that this only applies to the older generation, but that is not the case at all. Studies show that 62% of millennials - people born between 1980 and 1996 - have visited the store more often based on the information that they found in direct mails.

The novelty of receiving something tangible in the mail remains. The excitement and satisfaction ensure that consumers respond to the advertisements.

Unlike most digital advertisements, people actually read print ads. Some users can delete advertisement emails even before they look inside. Make sure to use print marketing to ensure that your consumer reads the information.

People will have to get some face time with your brochure once they get it. Even a quick scan is enough to capture information on the ad and determine if they are interested or not. It may not be at the time, but consumers will need your product at some point. Having read the ad, they can easily remember and get back to you.

Having seen, beyond reasonable doubt, how powerful and effective print marketing still is for your business, it is time to get into action and consult with us for your print marketing needs. Ensure that you get value for your money, while satisfying consumer needs.