Window displays and visual merchandising is a sure-fire way to boost your sales and increase brand awareness. Visual displays grab peoples’ attention and boosts message retention to a whooping 42%. With over 65% of people identifying as visual learners, it’s easy to see why window displays can be so effective.

In a multi-channel landscape, successful businesses require digital and offline marketing. To ensure brand cohesion, however, it’s vital that your offline and online marketing materials complement each other. By working with design and print professionals, you can benefit from increased conversions, higher sales figures and, ultimately, increased turnover.

If you want to boost your success, take a look at these innovative ideas for window displays and visual merchandise…

Bricks and mortar businesses are looking for original ways to entice shoppers through their doors. It’s a well-known fact that the layout of your store has a major impact on consumer behaviour. However, don’t just focus on where things are when you’re designing your store environment. By using visual merchandise, you can guide shoppers through a brand experience, rather than a standard shopping trip.

Wall graphics and mounting are an excellent way to do this. Mounted visual merchandise allows you to play with the space that’s available and create custom areas within your store. Furthermore, the temporary nature of mounted displays ensures you can retain flexibility and update the appearance and layout of your store on a regular basis.

Guiding shoppers through a bricks and mortar store inevitably increases their consumption. When you can do so whilst boosting their brand experience and enjoyment, you can increase your revenue whilst building customer loyalty too.

How you present your stock has a significant impact on overall sales, particularly if you’re selling luxury or aspirational products. While some businesses use the Pyramid Principle or the Rule of Three to create eye-catching displays, these can be enhanced with top quality visuals.

From point of sale displays and tabletop displays to large format printing; there are solutions to suit all businesses and store sizes. As well as successfully increasing sales, using point of purchase visual merchandising can actually help you to reduce your costs too.

If you sell products which typically require interaction with a salesperson to secure a purchase, your staffing costs may be above average. With informative, original and interactive visual displays, however, you can reduce your reliance on human capital. Instead, customers can access the information they need via your visual displays. By enabling your target audience to move further along the sales funnel before staff interaction is needed, your overall budget can be reduced, while your sales actually increase.

When you can create a buzz around a new product launch or a new store opening, you’re generating interest before customers can even engage with your brand. As well as increasing brand awareness, large scale displays and encapsulation add to the suspense of a new launch. Using bespoke graphics and imagery, as well as digital countdowns, you can turn your new launch into a brand event.

In addition to this, encapsulation can be a savvy way to enhance store security. If you’re launching a new store or undergoing a refurb, for example, you may want to keep your front of house under wraps. By using custom encapsulation, you maintain brand presence whilst ensuring your store is kept away from prying eyes until it’s ready to be unveiled.

The right window displays will entice shoppers straight into your store from the street. Indeed, the best window displays grab attention, even when the shopper isn’t familiar with your brand. A unique opportunity to display both your brand and products to passing trade, creating an effective window display should be a top priority for any business with a bricks and mortar presence.

Of course, an ineffective or poorly planned window display can have the opposite effect too. A customer may travel to your store with the intention of making a purchase, only to turn around when they see your outlet.

The visual impact your business makes is a decisive factor for potential customers. If you want to retain your existing clientele and attract new customers, it’s vital that your window displays convey your brand message effectively. Furthermore, you’ll want to ensure your displays reflect the quality and care that goes into your products and customer service too.

At IPW1, we’re committed to creating the finest visual merchandise in London. Working with major brands and well-known businesses, we work behind the scenes to help your organisation succeed. Whether you’re looking for a one-off wall graphic or an entire store design, our dedicated team are on hand to help.

Our studio is kitted out with state-of-the-art technology, which enables us to produce top quality artwork. In addition to this, our experienced and knowledgeable installers ensure encapsulation, mounting and displays are in place and flawless.

From wall graphics to create the illusion of extra space inside your store to exterior wall graphics that will bring traffic to a standstill; our creative team will send your brand soaring. If you want to find out more about our visual merchandise services, why not get in touch with our team today?

Simply contact us on 020 7437 3200 or email us at hello@ipw1.co.uk to learn more. As the premier provider of window displays and visual merchandise in London, IPW1 have what it takes to help your company succeed.