Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing. Natalie Messenet .
You want your business to stand out from the crowd, always for the right reasons so it’s important to remember that what your consumer or a passer-by sees when they look at and around your premises impacts on how they feel about the brand, its focus and whether it is right for their needs.
The days of scrawling a poster, doodling an image and popping it with sticky tape in the window have thankfully passed but as psychologists have found that it takes just 7 seconds for someone to form a lasting impression of you and your company based on the appearance, your visual appeal inside and out, is a priority. Apart from the fixtures and fittings, even that overflowing bin, discarded sweet wrapper or drooping pot plant on the customer service desk leaves a negative impression.
Printing experts like us have learned over the years that you cannot take chances. If your merchandising doesn’t strike the right cord, reinforce positivity and cleanliness then the consumer is unlikely to feel comfortable or that professionalism and quality are priorities to you.
The most familiar ways that visual merchandise appears in a store:
- Roller banners
- Signs
- Stands
- Window displays
- Wall graphics
- Large format digital printed graphics
- Leaflets, brochures
Whatever a client needs, we help to design, manufacture and conveniently install for you. We offer a complete service, no half measures here! Visual merchandise should inspire an emotional response from the viewer, not an extreme like a toddler tantrum in aisle three, but confidence, suitability, positivity. Consumers engage with emotions and apply logic after they make a purchase to justify their actions.
According to smallbiztrends:
- 9/10 consumers believe that there will always be a place for printed media including advertising
- 85% confirmed that they would be more likely to spend with a company that had customised high quality printed material
Signs for actions and sales
“You are here” location, direction signage and wayfinding is an overlooked area in business premises but in an expansive store this can have a severe effect on the visitor experience. How relaxed do you feel when you’re unsure where to proceed, where to pay or where an exit is? Why would your consumer forgive you for such an experience? Simple, effective signs relating the information, mapping the premises, showing where lifts and counters are removes a negative. The return on investment is in customer satisfaction.
Point of sale merchandise in bright, zingy colours, reinforcing the corporate identity and delivering clear messaging on all visual references are invaluable. People like an easy life and don’t always feel confident asking a staff member for assistance if they’re unsure about something. No one really likes appearing to be deficient in knowledge or to ask what they think you may consider a silly question. Human nature can’t be altered with a snap of the fingers so rather than hoping and waiting for a customer to pluck up courage to converse, tell them what they need to know, boldly in sharply printed, high quality, exceptionally finished merchandise.Window displays and wall graphics
The same principles apply to window displays, if these don’t sing out then your business opportunity will keep moving, probably into your competitors premises. We are the premier provider of window displays in the West End so you can have confidence we’ll deliver the best.
Cut vinyl printing is excellent for capturing attention. We use a machine to cut the required design and the unneeded vinyl is removed and the design attached to the surface material for installation. .
You could consider eye catching wall graphics to create atmosphere, energy, brand recognition or to ensure that a message is subliminally received by visitors.
Consumers can get bland anywhere, ensure they don’t get it at your store, unless bland and lifeless is the brand’s USP!
Wall graphics employ high quality dry ink digital printing techniques which are more efficient and environmentally friendly than the main alternative of litho or wet ink printing. There is less waste, no drying time and no plates are required. The design is taken from a PDF or Word file and transferred to the dry ink toners which offer the flexibility to produce short runs, unique merchandise and high volume goods, leaflets for example.
Sharp and vibrant digital printing is one of the most economic forms of printing on the market. The cutting edge technology facilitates metallics with digital printing for an even more special solution.
Brochures, leaflets and stationary all play a role in helping the first impression of the premises and brand endure, again digital is a preference with consumers for quality and cost balance.
Print finishing work adds to the overall appeal of any merchandise in store because it strongly communicates a message of quality, luxury, style, confidence, commitment and attention to detail. Choose from lamination, varnishes, embossing, debossing, gilding, foil and paintwork. The value that can be added to a first impression by finishing techniques is incomparable. Your unique premises signs, P.O.S. and graphics in interior and exterior positions have a great deal of power so if you need printing expertise and innovation for your store, let us know.
Fortunately, there are savvy tips and tricks you can use to enhance your designs and get them print-ready. At IPW1, we’re always on hand to provide the help and support you need. Our dedicated team have plenty of experience when it comes to creating and editing artwork. If you’re stuck for inspiration or you’re unsure what format is right for your prints, talk to our team today.
Simply contact IPW1 on 020 7437 3200 or email us at hello@ipw1.co.uk and start marketing your business today.
