Print marketing is still very much alive and kicking.

For new businesses and those with an established customer base, it is an integral element of a well-rounded marketing strategy.

There is no denying that digital marketing is popular and effective, but that does not come at the loss of physical documents. Brochures, leaflets and other print marketing are a brilliant way to target a concise and researched market, and can be particularly useful for local businesses.

Brochures allow you to cement your brand identity. Enabling your customers to understand your company values while embedding your logo and name into their minds.

There are many reasons why you should be investing in a brochure for your company this year.

Brochures are a relatively low-cost marketing tool.

Considering the precise nature of how brochures are distributed, they offer an above-average return on their investment. Booklets, flyers, and leaflets are marketing techniques that are likely to generate leads and sales, as they are pitched directly to your dream audience - allowing your brand to fall quite literally into their hands.

Your marketing needs to look great to achieve great results; so it is recommended that you use only the best quality materials. But even with this considered, this medium is still deemed one of the most inexpensive around.

Meaning, brochures are fantastic for both new companies and established brands. It is recommended that part of any well-rounded marketing strategy include some form of print document. As it is well reported that when a customer holds something in their own hands, they are likely to pay more attention to it. A physical product makes your brand more memorable, encouraging customers to return to your company over and over.

The delivery of your brochures allows you to hit your dream market directly.

Print media can be delivered in the local area or handed out at conferences and workshops. Depending on your business, you should find a place where your target market is concentrated and flood the area.

They can be distributed via many different channels to reach a range of people. Tourists and visitors are likely to pick up brochures; as people new to an area are likely to prefer a tangible document.

This allows you to contact a wealth of valuable, genuine buyers in a short space of time. Customers having something physical in their hands makes them far more likely to read on, rather than a social media advert they inadvertently miss.

The beauty of physical print is that you can target your perfect desired audience with only a small amount of market research.

Physical print marketing feels intimate. Customers feel like your brand has contacted them directly and personally, and they feel appreciated to be considered.

Print marketing, especially in brochure form, helps keep readers engaged. It allows your readers to get to know your company and its offerings and keeps them reading for longer than web copy normally would.

For new, local businesses, brochures help your target audience get to know your company while you are still in the process of building your online presence. Getting your website to rank on search engines, or even getting your social media pages noticed, takes time.

Customers feel a connection with print marketing, and many state that it makes them feel more connection and trust towards a company.

Whether you create a weekly, monthly, or quarterly print brochure, it allows you to develop a range of content and offer multiple features in one concise document.

A brochure's flexibility allows you to experiment with content, offers, and techniques to see what your readership responds to. Ensure your brochure includes calls to action, prompting your audience with an offer or reward for engaging with your document. Readers will respond to genuinely good deals.

Brochures should be packed with valuable content that will help build the brand, as well as contact information, offers, and local news.

Getting noticed in any field is challenging, particularly if you are a new business or a company branching out to a new location. While there is great power in websites and social media, print marketing can quickly get your noticed.

You want to build a business and brand that is instantly recognisable, and print marketing allows you to stand out in a world of social media advertisements. It will enable you to showcase your company name, colours, and image.

Cementing your brand identity is integral not only to get you noticed but to keep the customers returning. A brochure can do more than show the services you offer. It can give the reader the essence of what you company is all about. Get the know your ethics, and beliefs.

Brochures allow you to get to know your audience and figure out what marketing style they respond to well. The relatively inexpensive nature of a brochure allows you to produce multiple editions and versions over a period of time, experimenting with styles and content and gauging your audience's reaction. You can then build on their response to your content, allowing your brand to grow as your customer base does.

A brochure allows you to pack reams of information inside, creating a one-stop-shop for your audience.

Print marketing is very much, still booming. Although the world now offers many ways to get your company noticed, customers always respect a tangible, personal document.

Particularly for local businesses, brochures offer a way to showcase your company without getting lost in a sea of search engine queries and social media posts.

But, time, effort, and patience need to be put into brochures. Only the highest quality materials should be used to provide a genuinely valuable piece of content that will stay out of the recycling bin.

Fortunately, there are savvy tips and tricks you can use to enhance your designs and get them print-ready. At IPW1, we’re always on hand to provide the help and support you need. Our dedicated team have plenty of experience when it comes to creating and editing artwork. If you’re stuck for inspiration or you’re unsure what format is right for your prints, talk to our team today.

Simply contact IPW1 on 020 7437 3200 or email us at hello@ipw1.co.uk and start marketing your business today.